The shop that serves up shaved ice cream already has locations in the East Village, West Village and Flushing. When it came to expanding once more, owner and founder Tony Quach thought of Forest Hills. The new location will open next month.
Prior to living in California for a spell, Quach lived in New York and viewed Forest Hills as an up and coming go-to spot for shopping and food.
“There’s been a revival occurring in the area with Shake Shack and the new Target coming in, and I just felt like it would be a destination for food in the near future,” Quach said. “It would definitely be a great compliment to the area.”
Joe Robinson, senior director of Retail Leasing at Eastern Consolidated, worked with Quach to secure a 10-year lease for a 480-square-foot space at 72-24 Austin Street. It is located near an elementary school and other restaurants.
Quach knew he had to bring shaved ice cream back to the east coast after having it in Los Angeles. Snowdays has managed to put its own creamy spin on the Taiwanese and Korean shaved ices and has developed a loyal following from New York’s ice cream aficionados.
Quach himself has likened his passion for the treat as an obsession.
“It’s a treat that I used to love as a child, and when it moved towards something more dairy-based and more like ice cream, I just went nuts about it,” Quach said. “When I first tasted it, I felt like it was something that New York really needed.”
To achieve the fluffy, snow-like texture of the ice cream, they combine low fat milk with a bit of heavy cream and mix the flavors into the milk. The product is then frozen into blocks before it is shaven down to a very fine texture.
“It’s almost like a shaved ice, but the texture is very creamy like ice cream,” Quach said. “It’s a really, really unique texture.”
The best-selling flavor is the store’s signature YetiTracks, which consists of blueberries and Oreos. It’s a twist on the classic cookies-and-cream flavor.
As with the other shops, Quach hopes to display the work of local artists in the new Forest Hills locale for several months at a time on a rotating basis.
Beyond working with local artists, Snowdays is passionate about giving back to the community. The company supports local charities such as No Kid Hungry, New York Food Bank and City Harvest.
They’re also interested in helping local schools and organizations with fundraising, as well as offering space for club parties and giving out gift certificates for donations.