A new Koncept straight out of Bay Ridge, Brooklyn
by Heather Senison
Dec 01, 2011 | 22208 views | 0 0 comments | 1061 1061 recommendations | email to a friend | print
Bay Ridge, Brooklyn-based hip hop artist Koncept will drop his first full-length album “Awaken” on iTunes December 13, with the official release date on January 10.

To give fans of classic-styled hip hop a taste, he released his single “Watch the Sky Fall” through Soulspazm Records exclusively on iTunes, which features Shady Records/ Slaughterhouse MC, Royce da 5'9 from Detroit and is produced by Marco Polo, who is also based in Brooklyn.

Koncept got together with several of his fellow New York City hip hop artists in 2007 to form the Brown Bag AllStars, who quickly started touring around the state and playing big venues like the Knitting Factory, which was still in Manhattan at the time.

Koncept said in a recent interview that developing his solo voice was a natural result of working in the business.

“As an artist I pretty much stay working, I’m in the studio every day,” he said, and added that he’s still “working heavily on Brown Bag stuff.”

However, Koncept said Brown Bag’s music reflects more on the entire group.

“My solo work, this project more so, it is more personal,” he said. “It’s more about getting into who I am as a person and an artist.”

As an artist, Koncept said he is influenced by the music he grew up listening to, such as A Tribe Called Quest, Pharoahe Monch, and De La Soul.

His music has “that classic hip hop feel without feeling stagnant, or in the past,” he said. “It still has that classic feel to it but in the present-day form.”

As for his single “Watch the Sky Fall,” Koncept said the song is about overcoming difficulties in life.

“It’s basically about, in your journey to reach your goals there’s a lot of obstacles that can get in your way,” Koncept said. “And you just got to, you know, basically know to work your hardest to reach your goal and don’t let anything get in your way.”

His message is reflected in the lyrics, “the problems that you face not always easily determined/ need to read it for yourself before they’re reading off your sermon.”

Koncept also mentions being “stuck in traffic,” and changing lanes, in his chorus, a city-appropriate metaphor for life’s problems.

His creative process includes laying down beats first, writing lyrics to them, and then perfecting the sound over and over again, he said.

“I’m a perfectionist, there were times when I went back and rewrote different things,” he said. “I basically worked on everything until I felt it was exactly where I wanted it to be.”

“Awaken” will be distributed through Fat Beats Records, Koncept said, and a vinyl recording will be released later in January through Nostomania Records.

He is currently working on setting show dates, will have a record release party and will tour to Texas in the coming months.

You can follow Koncept on Twitter at @Koncept_. You can also visit IamKoncept.com or Facebook.com/Koncept1.

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